AI in the process

AI isn't a stage in the process. It's a layer that runs through all of it.

Machine speed, human judgement. I generate less and discard better.

01

Ordering the chaos

Transcribe, tag, group. In an afternoon.

AI orders an archive of rushes in an afternoon: it transcribes, tags, groups by theme and by face. What used to be three days of logging is now half a morning of review.

02

Trying without cost

Twenty versions while I have a coffee.

Twenty versions of a sequence, each with a different rhythm, a different track, a different way in. They render while I have a coffee. Then my part begins: choosing the one that serves.

03

The shot nobody filmed

Generated, integrated, no visible seam.

A missing cutaway, an impossible transition, an insert the shoot never covered. Generated, integrated, invisible. The viewer must never see the seam.

04

Where it doesn't go

In the decision. That part stays mine.

In the decision. AI proposes; the edit is decided by a person with twenty-five years of watching audiences. The machine sets the speed; whoever steers it brings the judgement.